1. Who we are
This Privacy Policy explains how SEO Company in Calgary collects, uses, discloses, and protects personal information. In this Policy, "we," "us," and "our" refer to SEO Company in Calgary, based in Calgary, Alberta, Canada. "You" refers to any individual who visits our website (seocompanyincalgary.ca), submits an enquiry, subscribes to our email communications, or engages our services.
We are subject to Alberta's Personal Information Protection Act (PIPA), the federal Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable, and Canada's Anti-Spam Legislation (CASL) for our marketing communications.
2. Information we collect
Information you provide to us directly:
- •Contact form submissions: name, email, phone number, website URL, service you're interested in, and the message you send us.
- •Email subscriptions: your email address and any information you choose to share when subscribing or replying.
- •Client engagements: information you share when we work together, which may include business details, marketing goals, and access credentials for platforms we've been asked to manage on your behalf (Google Analytics, Search Console, Google Business Profile, content management systems, and similar tools). We treat client account access separately from general website visitor data. See section 8.
Information collected automatically when you visit our website:
- •Device and browser information: IP address, browser type and version, operating system, screen size, and referring URL.
- •Usage information: pages visited, time on page, clicks, scroll behaviour, and general navigation patterns.
- •Session recordings and heatmaps: aggregated interaction data through Microsoft Clarity, which records mouse movements, clicks, and scrolls on our pages. Clarity masks sensitive form inputs by default and does not associate recordings with your name or email.
3. How we use your information
We use the information we collect to:
- •Respond to your enquiry and follow up about the services you asked about.
- •Send you emails you've asked to receive, including newsletters and updates. You can unsubscribe from marketing emails at any time using the link in every email, or by contacting us.
- •Deliver, manage, and improve the services we've been engaged to provide.
- •Understand how visitors use our website so we can improve it.
- •Meet our legal, regulatory, and record-keeping obligations.
We do not sell your personal information.
4. Cookies and tracking technologies
Our website uses cookies and similar technologies. There are three categories in use:
- •Essential cookies. Required for the contact form and basic site functionality. These cannot be turned off through our cookie banner.
- •Analytics cookies. We use Google Analytics 4 (GA4) to understand how visitors find and use our site. GA4 uses cookies to record pageviews, session duration, and general geographic location derived from your IP address. We have IP anonymization enabled where the platform supports it.
- •Product research cookies. We use Microsoft Clarity to record session behaviour and generate heatmaps. Clarity uses cookies to distinguish sessions and stitch together user journeys within its dashboard.
You can accept or decline non-essential cookies through the banner on your first visit, and you can change your choice later by clearing our site cookies and reloading the page. Most browsers also let you block cookies through their settings. Blocking essential cookies may prevent the contact form from working.
5. Who we share your information with
We share personal information with a limited set of third parties who provide services on our behalf. These include:
- •Google, for Google Analytics 4 (analytics processing) and hosted email or productivity tools we use to run the business.
- •Microsoft, for Microsoft Clarity (session and interaction data).
- •Our email service provider [PLATFORM NAME TO CONFIRM], which processes email subscriber data and delivers our marketing emails on our behalf.
- •Our website hosting provider, which stores the website and processes basic server logs.
Each of these providers processes data under its own privacy terms. Most are headquartered in the United States, which means personal information may be stored on or accessed from servers outside Canada. Data stored outside Canada is subject to the laws of the country where it is stored, including any lawful access requests from that country's authorities.
We may also disclose personal information if required by law, court order, or lawful request from a government authority, or if disclosure is necessary to protect our rights, property, or safety, or that of our clients or the public.
6. How long we keep your information
Contact form submissions and email correspondence are retained for as long as needed to respond, follow up, and keep a reasonable record of the enquiry (typically up to three years, unless a longer period is required for legal or accounting reasons).
Email subscriber records are kept until you unsubscribe or ask us to delete them. Analytics data is retained according to the retention settings in the tools we use (currently the GA4 default and the Clarity default). Client engagement records are retained for the duration of the engagement plus the period required by tax, accounting, and legal obligations.
7. How we protect your information
We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, use, disclosure, and loss. This includes access controls on our systems, encrypted connections (HTTPS) on our website, and vendor selection processes that consider each provider's security posture. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Client-owned data and platform access
When you engage us to work on your marketing, we often receive login access to systems that hold your business's data (Google Analytics, Search Console, Google Business Profile, your website's CMS, ad accounts, and similar platforms). We treat that access as yours, not ours. We use it only for the work you've asked us to do, we do not export or reuse your account data for our own purposes, and we return or delete our access when the engagement ends or on request. Access controls, roles, and retention for that data continue to be governed by each platform's own terms and your account owner.
9. Your privacy rights
Under PIPA and PIPEDA, you have the right to:
- •Ask what personal information we hold about you.
- •Ask us to correct information that is inaccurate or incomplete.
- •Withdraw your consent to our use of your personal information, subject to legal or contractual restrictions.
- •Ask us to delete your personal information where we are not required to retain it.
To make a request, email us at rank@seocompanyincalgary.ca or write to the address in section 12. We will respond within the timeframes set by applicable law. We may need to verify your identity before acting on a request.
If you have a concern about how we've handled your personal information and we have not resolved it to your satisfaction, you can contact the Office of the Information and Privacy Commissioner of Alberta at oipc.ab.ca.
10. Children's privacy
Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will take steps to remove it.
11. Changes to this Policy
We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date at the top of the page. Material changes will be communicated through a notice on the website or, where appropriate, by email.
12. Contact us
Questions, requests, or complaints about this Policy or our handling of your personal information can be directed to: